Finding the best digital marketing courses online (free or paid) in South Africa has become easy. This is because of the introduction of trusted online platforms such as Coursera and Udemy that offer authentic and genuine courses online. You just need to pay the one-time fee for any course you like and get lifetime access on your device.
Of course, digital marketing is a very vast field, and you can not depend upon a single course to provide you with a complete picture. However, you need to get started somewhere, so I have included some of the best digital marketing courses I can personally vouch for. Sift through these courses, find the one that matches your expectations, and get started right now!
1. Google Digital Marketing & E-commerce Professional Certificate
The Google Digital Marketing & E-commerce Professional Certificate is a very comprehensive course available on Coursera. It will start with absolute basics and build up to more complex concepts of the world of digital marketing. You don’t even need any prior knowledge in order to start this course.
The instructors will teach you everything about digital marketing from scratch. And the best part is that you will learn firsthand from top professionals at Google. It is an opportunity that you must not miss out on.
There are a myriad of skills that this course will instill in you, such as marketing, e-commerce, display advertising, email marketing, and Search Engine Optimization (SEO). These skills are precisely what you need to become a top digital marketer in the market. Plus, the course certification that you will receive at the end of this course will play a stepping stone in landing the best jobs possible.
Plus, this is a complete certification that will be accepted worldwide. It means that you can apply for high-paying jobs anywhere across the world. Besides that, this course will also help you learn how to engage potential customers as well as employers in giving you what you seek.
Other than that, this course is also quite affordable. However, if you can not afford to pay the tuition fee of this course, you may also apply for financial aid from within the Coursera app. It will take about fifteen days to approve your application, after which you can start taking your classes right away.
So yes, I would definitely suggest you all make it your first priority to take this course. Apply for financial aid right now and take this first step towards a better future!
2. Foundations Of Digital Marketing And E-commerce
The Foundations Of Digital Marketing And E-commerce is yet another spectacular alternative for you if you are looking for good digital marketing courses online in South Africa. It is an absolute beginner-level course that will teach you all the basics of digital marketing from scratch.
So, if you are the kind of person who knows nothing next to the name of digital marketing, then you must check out this course. It will explain all the basics with practical implications, so whatever you learn it will stick with you for the rest of your life. It will pave a straight path and build solid foundations for you in this career.
You will learn to define the fields of digital marketing and e-commerce. Other than that, you will also learn the concepts of marketing funnel. So, it is an all-in-one course that will equip you with all the skills needed for practice. Within no time, you will be an expert digital marketer.
Besides that, you can also apply for financial aid if you can not afford to pay the tuition fee. Use the Coursera app for this application. The process will only take a few minutes of your time, and within fifteen days, you will be provided complete access to the entire course.
I would recommend you all to at least check out the Foundations Of Digital Marketing And E-commerce course. You don’t need prior knowledge to begin, just some motivation and will study more.
3. Meta Social Media Marketing Professional Certificate
The Meta Social Media Marketing Professional Certificate is another excellent course that will give you a wonderful experience and all the relevant knowledge relating to social media marketing. It is a beginner-level course that does not require any prior knowledge or experience relating to digital marketing.
Through this course, you will learn the most profound concepts of pure social media marketing. You will learn to establish an online presence and a grand fan following. The course will practically teach you what and how you can manage all your social media accounts all by yourself.
So, once you are done with this course, you can even provide remote services to various clients by managing their social media accounts for them. It is a very interesting job, and you get to learn so much throughout this journey. But you need to get started somehow, and this course is the perfect starting point for you if you want to build a career as a social media marketer.
Other than that, you will also learn to design, create, and direct successful social media campaigns on Facebook and Instagram. Your employers will generate hefty profits on the basis of your campaigns and thus pay you more freely.
Besides that, at the end of this course, you will also be given a complete certification that will mark the end of your successful course completion. On the basis of this certificate, you may apply to high-end jobs anywhere across the world.
4. Digital Marketing Specialization
Digital Marketing Course is yet another excellent choice for all seeking the best digital marketing courses online (free & paid) in South Africa. Through this course, you will learn to analyze various trends in social media campaigns and then use that knowledge to create extraordinary marketing techniques to make the product stand out and shine.
It is a beginner-level course, which means that you don’t need any prior knowledge to take it. You just need some dedication and commitment to learn new things, and you will be good to go.
It is a fully practical course that will teach you how to apply bookish knowledge in real-world scenarios. So, by the end of this course, you will be ready to apply for any job of your choice.
The best thing about this course is that it teaches all the advanced-level concepts in one place. You won’t have to refer to other courses or purchase any further books in order to learn specialization techniques for digital marketing. You will find everything you need in this course design.
Besides that, this course is divided into a very elaborate structure that starts with the basics and then slowly and gradually builds up to more complex topics. The syllabus is divided into seven modules, each covering a specific topic.
This extensive course will teach you everything that you need to know about digital marketing, and you will even get a professional qualification certificate at the end of this course. So, you must enroll for this course before time runs out and Coursera discontinues this course.
5. The Strategy Of Content Marketing
The Strategy of Content Marketing is one of the finest and most sought-after courses on Coursera. It is an intermediate-level course, which means that complex topics will be covered in this course; however, the good thing is that you don’t need any previous knowledge in order to be able to take this course.
Through this course, you will learn how to acquire all the knowledge on the basis of which you can build strong and very solid marketing content. The best part is that you will be able to apply all the knowledge and skills that you acquire through this course in real life. So, it is going to be a very fulfilling experience for you since you won’t have to take another course just to learn how to apply your knowledge in real life.
Besides all that, the most beautiful thing about this course is that it allows you to study at your own pace. You won’t be overburdened with deadlines and access limitations.
You will be given lifetime access once you pay for the course, and after that, you can adjust the deadlines according to your own schedule. So, in this way, you can easily squeeze studies into your busy work schedule.
Other than that, when you are not feeling over-stressed with meeting deadlines, you actually start to enjoy learning new things, provided you have a keen interest in learning something as new as digital marketing. It is a fun way of learning, and I think you should definitely try out this course if you genuinely want to start a career as a digital marketer.
6. The Complete Digital Marketing Guide
The Complete Digital Marketing Guide is precisely what the name suggests. It is a complete package that explains everything about digital marketing that you need to know. It will take you from zero to a hundred in the total duration of seventy-five hours.
This course comprises five hundred and seventy-seven lectures divided into twenty-nine sections. Each section covers a separate topic for your convenience. So, you can refer back to your weak areas in the future if need be.
You will learn a great deal of things from this course. For instance, you will learn to build an effective digital marketing strategy, master ChatGPT with prompt engineering, find and define your own audience, and create a mindblowing website within twenty-four hours only! Other than that, you will also learn to drive targeted traffic, analyze website data, create converting Facebook ads, and build an influential community.
For all these things and much more, you must make a one-time payment for lifetime access to this course. You only need to pay R 1,422 as a tuition fee. After that, you will get immediate access to this course on three devices simultaneously.
I know the price is a bit high, but trust me, this is the best investment that you will make towards your future. If you take this course with consistency and interest, soon you will land a job that will not only recover your initial investment but help you make a decent living out of it.
It is a golden opportunity that you must not miss out on, in my opinion. There are seldom any courses online that provide you a complete knowledge of a particular field. Usually, you have to pay for a separate course to learn different aspects of a single field.
7. Digital Marketing Masterclass
The Digital Marketing Masterclass is yet another superb course offered on Udemy. This course is yet another package deal that offers a complete guide on digital marketing at a lower price than the previous course in this list.
Through this course, you will learn various marketing strategies and how to implement them in real life. Other than that, you will also learn to improve your brand identity and grow your audience using simple marketing tactics. You will learn to use all social media platforms to manipulate your data and plan a successful campaign that will convert like crazy!
The best part is that this course provides practical demonstrations throughout the course series, so you won’t have any trouble implementing everything you learn. Besides that, you will also see the results of every step taken by the instructor right before your eyes. So, it won’t just be the contextual knowledge based on books and notes, but a real-life experience that will instill valuable skills in yourself.
Another great thing about this course is that you can access it on three devices at once. In fact, you can even play the lecture on your television without any hitch. You don’t have to compromise your eyesight by squinting into the tablet or mobile screen just to take lectures.
Judging by all these plus points, I would say that you should definitely purchase this course. It is absolutely worth the time, money, and effort you spend on it. The instructor will build your knowledge from scratch in a step-by-step approach. Hence, you won’t feel pressured in the least bit.
8. Digital Marketing & Performance Marketing fundamental course
Digital Marketing & Performance Marketing fundamental course is a very basic level course for those people who don’t have any clue as to what digital marketing is. The course will start with an explanation of what digital marketing pertains to and what its scope is in the present as well as in the future.
After that, they move on to more complex topics step-by-step. So, if you are still unsure whether you want to start a career in digital marketing and don’t want to spend too much money on something you might not enjoy, then you should definitely check out this course.
It is a relatively budget-friendly course that will be light on your pocket and give you a flavor of what to expect from the field of digital marketing. Other than that, it will also go into some advanced digital marketing concepts, so it will be enough to make you decide whether you want to learn deeper or bail out!
In this course, you will learn about the fundamentals of digital marketing, including ad formats and their sizing, marketing research and audits, terminologies and explanations, and types of digital marketing audiences. In addition to that, you will also learn to target a specific audience and catch their attention with acute catchphrases.
This course is composed of twenty-three lectures, which are divided into ten sections. You can set your own timetable and study accordingly at your own convenience.
9. The Ultimate Guide To Digital Marketing (2023)
The Ultimate Guide To Digital Marketing (2023) is the final item on my list. As the name suggests, this course is a complete guide to digital marketing. The best part is that it is a very budget-friendly package that contains all the information relating to digital marketing from beginning to end.
In this course, you will learn to create a successful digital marketing strategy, create highly converting Facebook and Google Ads, and use multiple sources to attract the attention of specific traffic. This course is suitable for all different types of businesses, including digital and physical products.
Furthermore, you will also get a course completion certificate at the end of this course. On the basis of this course, you may also apply to various jobs across all different kinds of industries. People will seek you out for your services once they get wind of your remarkable marketing strategies, which you will learn in this course.
So, yes, I would definitely recommend you all to try out this course if you are living in South Africa and running on a tight budget. It is a complete manual to the world of digital marketing. However, you may want to get other more advanced courses later on in case you want to pursue this profession further in the future.
Is a course certification in digital marketing enough to land me my dream job?
The course certifications provided on Coursera and Udemy are recognized worldwide. Hence, they are enough to land you a decent job. However, sometimes, a single certification is not enough; the companies prefer experienced and highly skilled professionals. So, maybe you won’t get the job immediately, but gradually, as you build your portfolio, you will move closer and closer to landing your dream job.
Is there any scope for digital marketing?
Yes, there is a great deal of scope in the field of digital marketing. In fact, it is expected to grow exponentially, given the steady growth in the popularity and usage of all social media platforms. So yes, digital marketing is a safe and highly rewarding career with excellent future prospects.
Digital marketing is a flourishing field of expertise with a great deal of scope in the present and a far greater scope in the prospective future. You can definitely rely on your digital marketing skills to land you highly-paying jobs and earn a decent living out of it. Plus, you do not need any proper degrees to pursue this course; a simple online certification would be enough to validate your skills.
Besides, let your work and experience speak for you whenever you apply. The courses I listed above are all beginner-level courses that do not require prior knowledge of digital marketing. So, if you are a fresher looking to build a career in this particular field, I would highly recommend that you read out the course contents of each of the courses above and decide which one suits you best.